Absolut Transgender: A Vodka Ad Goes Viral
Darla - #ABSOLUTNIGHTS
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The spot features a man who sees his old friend Dave at a music festival, only Dave has transitioned and is now Darla. The two share a night of music and Absolut Sea Breezes, resulting in the narrator learning a thing or two along the road to acceptance.
“LATER, THE TWO OF US TOOK A WALK TO WATCH THE SUN COME UP. SHE TALKED ABOUT HER JOURNEY. SHE WAS MY FRIEND. THE SAME PERSON. THE SAME HEART. SHE HADN’T CHANGED. I HAD.”
The spot is part of a new campaign titled #AbsolutNights. This is the second LGBT themed commercial in the series which also features “Blue”, a story of a woman who could night find her friends in a club and ends up meeting the girl of her dreams as she discovers her lesbian side.