The estate of late singer Whitney Houston agreed to a hologram tour of the artist on Monday, a week after signing a $7 million deal with music marketing firm Primary Wave Music Publishing, according to The New York Times.
The hologram of the artist, who passed away in 2012, will perform songs like “I Wanna Dance With Somebody (Who Loves Me)” and “The Greatest Love of All,” which will be performed alongside her original band, and her brother Gary -- the husband of the estate’s CEO Pat Houston.
"Everything is about timing for me," she said. "It's been quite emotional for the past seven years. But now it's about being strategic," said Houston.
The project, which will be managed by Base Entertainment, follows in the steps of other holographic tours of posthumous artists, including Maria Callas, Roy Orbison, and Frank Zappa.
This will be first of a number of projects planned by her estate and Primary Wave. A Broadway musical, branding deals and an album of unreleased tracks are also in the cards.
The announcement comes a week after Primary Wave purchased 50% of the assets of Houston’s estate, including royalties from music and film, merchandising and the rights to her name and likeness.