Someone Tested This: Blasting Cheese With ‘Hip-Hop’ Makes It Taste Better
Cheesemaker Beat Wampfler collaborated with students at the University of Arts Bern on a rather novel experiment—observing the effects of different types of music on the taste of Swiss cheese. The team performed the study on eight wheels of "Muttenglück" Emmental cheese belonging to World Cheese Championship winner Antony Wyss. They subjected each wheel to a different auditory stimulus, including Mozart, A Tribe Called Quest, Yello, and Led Zeppelin.
A blind taste test at the end of "Cheese in Surround Sound - a culinary art experiment" revealed that the cheese that had been “listening” to A Tribe Called Quest had the most unique flavor profile. The bacteria did a good job," Wampfler said on Thursday. The sample exposed to the hip-hop group was "remarkably fruity, both in smell and taste, and significantly different from the other samples.”
"We were overwhelmed," said Professor Michael Harenberg, who supported the experiment. "At first I thought it was a typical Swiss reaction because cheese plays such a big cultural role here in Emmental. But even journalists from South Africa approached us for interviews and information."
Whether hip-hop actually helps cheese taste better remains to be proven, but it’s safe to say that this experiment is certainly a unique one.