Researchers at Sussex University's Sackler Centre for Consciousness Science in the UK have designed a device that offers what they say amounts to the experience of tripping out, only without the previously necessary hallucinogenic drugs.
This mind-bending immersive experience, several years in the making, has been put together to try and help experts understand exactly how the brain processes what we're perceiving, and how that might differ between reality and hallucinations.
Studying hallucination is useful, but using hallucinogenic drugs like LSD or mushrooms muddy the data due to the chemical alterations they cause.
How does it work?
Simply put, Deep Dream over-emphasises pattern recognition, or puts the way our brain interprets the world into overdrive, so much so that it starts to imagine stuff that isn't actually there.