The key to keeping Trump’s Twitter habit under control, according to six former campaign officials, is to ensure that his personal media consumption includes a steady stream of praise. And when no such praise was to be found, staff would turn to friendly outlets to drum some up — and make sure it made its way to Trump’s desk.
“If candidate Trump was upset about unfair coverage, it was productive to show him that he was getting fair coverage from outlets that were persuadable,” said former communications director Sam Nunberg. “The same media that our base digests and prefers is going to be the base for his support. I would assume the president would like see positive and preferential treatment from those outlets and that would help the operation overall.”
The staff had one advantage as they aimed to manage candidate Trump’s media diet: He rarely reads anything online, instead preferring print newspapers — especially his go-to, The New York Times — and reading material his staff brought to his desk.