The U.S. gun industry is suffering a downturn in in comparative sales to last year, a slump that the industry is calling the "Trump slump" according to the Guardian.
"For one of America’s largest gun manufacturers, the “Trump slump” in sales has meant a nearly $100m fall in firearms revenue compared with the same quarter last year. American Outdoor Brands, the rebranded name of historic gun company Smith & Wesson, reported a 48.5% decrease in firearms revenue compared with the same quarter last year, when many Americans believed Hillary Clinton, a supporter of gun control, would be elected president.
The gun industry does better whenever someone perceived as anti-gun occupies the White House.
In the perverse dynamics of the firearms market, politicians who threaten to ban guns are very good for the industry while politicians who oppose gun control, like Donald Trump, provide no boost. Barack Obama, who reacted with grief and outrage to a 2012 mass shooting at an elementary school in Connecticut that left 20 children and six adults dead, was dubbed the “best gun salesman on the planet”. Trump, who told members of the National Rifle Association, “You came through for me and I am going to come through for you”, has produced only a eponymous “slump”.