This morning, Trump sent out a tweet empathizing with Boeing, a company which built planes that recently suffered two fatal crashes, killing hundreds of people.
Trump tweeted: “What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name. No product has suffered like this one. But again, what the hell do I know?”
People on twitter responded with outrage at the tweet, which was clearly more sympathetic to the company than the people who died on the planes.
Anand Giridharadas, author of “Winner Take All,” responded to the tweet: “It’s not the product that “suffered.”
National security lawyer Bradley P. Moss wrote: “People died. It’s not a branding issue.”
John Marshall, editor of Talking Points Memo, tweeted: “Of all the others, this is maybe the ultimate Trump tweet. Add some new gold doors, rebrand it and good to go! also ‘no product has suffered like this one’.”
Juliette Kayyem responded: “Boeing suffered. The 350 people who died in the two crashes? A branding problem.” Kayyem serves as a national security analyst for CNN.