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The National Rifle Association has shut down production of NRATV, its live broadcasting media arm. It also ended all business with its advertising firm, Ackerman McQueen, which operates NRATV. The entity may air past content, but its live content will end and its on-air personalities, such as Dana Loesch, will cease to be public faces of the NRA.

The shutdown comes amid a number of lawsuits between the NRA and Ackerman as well as increasing tension which was revealed after two NRA board members criticized NRATV in a New York Times article in March.

In a message to members announcing the end of NRATV, NRA chief executive Wayne LaPierre wrote, “Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment.”

In its own statement, Ackerman said it was “not surprised that the NRA is unwilling to honor its agreement to end our contract and our long-standing relationship in an orderly and amicable manner.” It also said it “will continue to fight against the NRA’s repeated violations of its agreement with our company with every legal remedy available to us.”

It has been a difficult year for the NRA. The organization has struggled with its finances, faced investigations in Congress and from New York attorney general Letitia James, as well as dealt with a leadership struggle between Oliver North, former NRA president, and LaPierre.

NRA officials had grown skeptical of the sheer cost of creating so much live NRATV content for such little web traffic, with only 49,000 unique visitors in January. Some were also appalled by some of NRATV’s content, which surpassed gun rights and included criticism of immigration and the FBI.

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