According to a study from the National Bureau of Economic Research, Fox News has demonstrated growth in the power of influence since it first received attention between 1996 and 2000.
In a report by MotherJones, it was written that watching Fox News on a weekly basis has the potential to influence voters to vote Republican.
“Given the position-related changes in Fox News viewership, this implies that every additional minute per week of average viewership in a zip code produced about a 0.15 percentage points increase in the Republican presidential vote share in that zip code.”
Although Fox News has a lower impact on voters who were not already Republican than it did in 2000, it still demonstrates power in influencing the success in the Republican party.
For example, without Fox News, John McCain would have “received 6.3 percentage points less of the popular vote” in the 2008 election. This report shows the effects of Fox News and the content they choose to share on their programming.
This is especially impactful when compare to viewership for MSNBC, which has shown a zero impact.