Starbucks Announces Plans To Pause Social Media Advertising
Starbucks has become the newest company to announce that they will pause advertising on all social media platforms, vowing to have internal discussions alongside media partners and civil rights organizations to stop the spread of hate speech, according to a report by CNBC.
Starbucks says that they will continue to post on social media without paid promotion.
“We believe in bringing communities together, both in person and online, and we stand against hate speech,” Starbucks said. “We believe more must be done to create welcoming and inclusive online communities, and we believe both business leaders and policy makers need to come together to affect real change.”
The company said that the social media advertising pause would not include YouTube, which is owned by Google.
Starbucks follows in the lead of other major companies who have announced similar plans to halt advertisement. Coca-Cola recently announced they would pause advertisements on social media platforms globally, and Unilever released a statement saying they would be pausing advertising on Facebook, Instagram, and Twitter through the end of the year.
Many other companies have joined in on the #StopHateForProfit campaign, which called on Facebook advertisers to pause ad spending throughout July. The campaign asks “large Facebook advertisers to show they will not support a company that puts profit over safety.”
The movement is calling on Facebook to develop a stricter hate speech and disinformation policy through different actions, which include adding a “separate moderation pipeline” for those who have been hate speech targets. They also suggest letting advertisers know how often their ads were near content that was flagged or removed for hate speech or disinformation and offer refunds for those advertisements.
Starbucks is not set to join the campaign, but other companies such as Levi’s, Patagonia, REI, The North Face, and Lending Club have all announced intentions to participate.
Read the full report here.