REPORT: SEARS AND K-MART DROP TRUMP HOME LINE

Sears’ and Kmart’s websites no longer sell products from the Trump Home line, which is owned by the Trump Organization.

As of Friday, a search for Trump Home items on both retailers’ sites yielded no results, except items sold by third-party sellers.

“As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items,” a Sears Holdings spokesperson told Business Insider.

“Amid that streamlining effort, 31 Trump Home items were among the items removed online this week. Products from the line are still offered online via third-party Marketplace vendors.”

As of Tuesday, Sears was still selling 19 Trump Home items online and Kmart was selling 13, according to Shannon Coulter, the brand strategist who started the #GrabYourWallet Trump boycott.

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