The battle plan against Comey, obtained by CNN, calls for branding the nation's former top law enforcement official as "Lyin' Comey" through a website, digital advertising and talking points to be sent to Republicans across the country before his memoir is released next week. The White House signed off on the plan, which is being overseen by the Republican National Committee.
"Comey is a liar and a leaker and his misconduct led both Republicans and Democrats to call for his firing," Republican chairwoman Ronna McDaniel said in a statement to CNN. "If Comey wants the spotlight back on him, we'll make sure the American people understand why he has no one but himself to blame for his complete lack of credibility."
Within the White House, officials are concerned over President Donald Trump’s potential reaction to anything Comey might reveal in his book, "A Higher Loyalty".
Republicans hope they can turn public opinion ahead of the book’s release with a carefully thought-out plan:
1) "Comey has a long history of misstatements and misconduct," including damage caused to the FBI because of "bizarre decisions, contradictory statements and acting against Department of Justice and FBI protocol."
2) "Attempts to smear the Trump administration are nothing more than retaliation by a disgraced former official."
3) "Comey isn't credible -- just ask Democrats." The digital ads will show several Democrats calling for Comey's resignation after he injected himself into the 2016 presidential race, including House Democratic leader Nancy Pelosi, Senate Democratic leader Chuck Schumer and Rep. Maxine Waters (D-Calif.), who is shown saying: "All I can tell you is the FBI Director has no credibility."