“We lose our jobs, we close our factories, Mexico gets all of the work,” he said. “We get nothing.”
That same day a law firm in Mexico City quietly filed on behalf of his company for trademarks on his name that would authorize the Trump brand, should it choose, to set up shop in a country with which he has sparred over trade, migration and the planned border wall.
The Trump trademarks have now been granted by the Mexican Institute of Industrial Property (IMPI). Records show the last three were approved February 21, just more than a month after Trump took office, and a fourth was granted October 6, about a month before the U.S. election.
Last decade he and his children aggressively promoted a luxury hotel and condo development with the Trump name on it that was planned for the northern Baja California coast, near Tijuana. In December 2006, 188 units were sold for $122 million during an event at a hotel in San Diego.
But the Trump Ocean Resort Baja Mexico project collapsed, and dozens of buyers who had lost their 30 percent deposits sued in March 2009. Trump settled out of court in November 2013 for an undisclosed sum; in a separate settlement the previous year, developer Irongate, which had licensed the Trump name, agreed to pay the buyers $7.25 million.