In what seemed to be a boast about using Cambridge Analytica during the 2016 presidential election -- a firm currently embroiled in scandal over its use of Facebook data -- President Donald Trump gloated about his besting of rival Hillary Clinton via Twitter Thursday morning:
"Remember when they were saying, during the campaign, that Donald Trump is giving great speeches and drawing big crowds, but he is spending much less money and not using social media as well as Crooked Hillary's large and highly sophisticated staff. Well, not saying that anymore!" Trump tweeted on Thursday, in what appears to be his first remark on the scandal.
Cambridge Analytica is being scrutinized for the methods it used during the 2016 presidential election, after executives with the British data firm boasted about their ability to covertly target voters, entrap politicians, and launch propaganda campaigns.
In 2014, the data consulting firm ignored Facebook rules over data usage in what appears to have been a test run on social media tactics to be employed during the 2016 presidential campaign.
Though Facebook had prior knowledge of the firm's misdeeds, the social media giant only took action against Cambridge Analytica -- and its parent company SCL Group -- earlier this week, spurred by the revelation that Cambridge Analytica had not deleted all its ill-gotten data as it previously stated.