McDonald's opened a miniature version of its restaurant to serve bees in Sweden after a number of its franchises in the Nordic country installed beehives in their roofs, according to Travel+Leisure.
The restaurants model includes drive-thru windows and al fresco tables but has rows of honeycombs inside meant to attract the flying insects.
The structure was commissioned by McDonalds in honor of the World Bee Day, held every year on May 20. It was envisioned by Swedish set designer Nicklas Nilsson, who has also worked on the music videos of David Bowie and Lykke Li.
‘The initiative started out locally but is now growing. More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees,’ said NORD DDB, the firm that managed the project
The hive will be auctioned off to raise funds of the Ronald McDonald House, a children-focused charity based in Philadelphia.
“We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops,” said Christoffer Rönnblad, marketing director of McDonald’s Sweden, quoted in Travel+Leisure.