Grocery stores soon will boast a brand new product from Kraft Heinz, after the company announced the addition of salad "frosting" to its dressing lineup.
According to CNN, the company rebranded slim tubes of ranch dressing as salad frosting—aimed at tricking children into eating more salad—after the company’s stock dropped nearly 50 percent year-on-year.
Kraft stock has fallen by 30 percent so far in 2019, and by close to 50% since June of last year.
The company, which rose .8 percent in trading today, has promoted the product as a contest and a hashtag campaign in social media. "Kids will eat anything with frosting, right? It's a match made for dinnertime bliss," said a company press release promoting the product.
“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” said Sergio Eleuterio, Kraft’s marketing head, as quoted by Market Watch.
Heinz's previous attempts at children-friendly packaging have been less than successful. The company introduced EZ Squirt ketchup in green, purple, and blue in 2000, but that product never really took off as hoped, according to Barrons.
It is also worth noting, says CNN, that ranch dressing may be unhealthier than actual frosting. One serving size of Kraft's version has 110 calories, 11 grams of fat and 290 milligrams of sodium. Betty Crocker’s vanilla frosting, in contrast, has 140 calories, 5 grams of fat and 70 milligrams of sodium.