According to the Anholt-GfK Nation Brands Index - a survey that ranks 50 nations in multiple categories - the U.S. has lost its number one spot to Germany and fallen to number six, a descent that coincides with Donald Trump's rise to the Oval Office.
The source of America's big drop? President Donald Trump, says Simon Anholt, a political consultant who developed the brand survey more than a decade ago. "We are witnessing a 'Trump effect,' following President Trump's focused political message of 'America First,' " Anholt said in a statement.
Metrics used for the rankings include:
Trump is not alone in presiding over a fall in U.S. standing, as his Republican predecessor ushered in a fall as well:
[T]his year isn't the first time that the United States has experienced such a big drop in the survey. Anholt said the nation saw a "similar fall in global perception" after the re-election of President George W. Bush in 2004. The US fell to No. 7 then.