Howard Schultz, Ex-Starbucks CEO, Has No Idea How Much A Box Of Cheerios Cost

The former Starbucks CEO also said Ronald Reagan was his favorite Republican president of the past 50 years.

As reported by The Week, ex-Starbucks CEO Howard Schultz announced his presidential ambitions Sunday. On Wednesday, he appeared on MSNBC’s Morning Joe to discuss the backlash he garnered from his “centrist independent” affiliation.

During his time on the show, hosts Mika Brzezinski and Joe Scarborough asked him a few rapid-fire questions. Some of his responses revealed he is unable to relate to the average American, and more, he is not particularly well-versed in political history.

Brzezinski asked, “How much does an 18-ounce box of Cheerios cost?”

“I don’t know, I don’t eat Cheerios,” Schultz answered.

The answer, as Brzezinski told Schultz, is “four bucks,” slightly under the cost of one overpriced bowl of hearty blueberry oatmeal sold at Starbucks.

Brzezinski also asked Schultz to name his favorite Republican and Democratic presidents from the last 50 years.

Schultz answered that Ronald Reagan was his favorite GOP president because he “never took his jacket off in Oval Office” out of his “respect for the office” (an untrue claim, Reagan certainly took off his jacket in the Oval Office on many photographed occasions). He continued that FDR was his favorite Democratic president. Perhaps he’d forgotten that FDR died 74 years ago.