The Hill reports that following controversial comments made by Fox News hosts Jeanine Pirro and Tucker Carlson, many advertisers are choosing to pull their ads from the show.
Last Saturday on a “Justice with Judge Jeanine” segment, Pirro suggested that Representative Ilhan Omar’s (D-Minn.) Islamic beliefs conflicted with the Constitution. At least three advertisers pulled their ads in result.
“Think about it: Omar wears a hijab,” Pirro said. “Is her adherence to this Islamic doctrine indicative of her adherence to Sharia law, which in itself is antithetical to the United States Constitution?”
A day after her shoe, Fox News released a statement condemning her remarks.
"We strongly condemn Jeanine Pirro’s comments about Rep. Ilhan Omar,” the network said. “They do not reflect those of the network and we have addressed the matter with her directly.”
One company that advertised during Pirro’s segment, Letgo, called Pirro’s comments “offensive and completely contrary to our values.” Letgo is a marketplace for buying and selling used goods.
“We are in the process of ensuring our ads will no longer run during her show,” the Letgo representative said.
A Danish pharmaceutical company that advertises during the show, Novo Nordisk, has said that it would be “pausing” its campaign.
"At Novo Nordisk, we advertise across many cable networks to raise awareness of our medicines and the disease they treat," the company said. "We respect each person’s right to express their thinking and beliefs, however, we are reevaluating our advertising on this program at this time.”
Personal finance company NerdWallet also advertises during the show and has said it will no longer advertise during the program.
"We're no longer advertising on this show and don't have plans to in the future,” the spokesperson said.
In December, NerdWallet also stopped advertising on Carlson’s show after he said that immigration makes the country “dirtier.” Now, Carlson is dealing with another wave of controversy due to his comments about women and minorities from the years 2006 to 2011. Carlson has claimed he would not apologize for “saying something naughty on a radio show more than a decade ago.”
"Rather than express the usual ritual contrition, how about this: I’m on television every weeknight live for an hour. If you want to know what I think, you can watch. Anyone who disagrees with my views is welcome to come on and explain why,” Carlson said.
“Second, we’ve always apologized when we’re wrong, and will continue to do that. That’s what decent people do. They apologize. But we will never bow to the mob. Ever. No matter what,” Carlson also said.
SHEEX, a bedding and sleepwear company, said it will stop advertising on Carlson’s show. "Our advertising placement should never be construed as an endorsement of the views of any individual, program content, or network," the company said. "However, due to the inappropriate statements of Tucker Carlson that have recently come to light, SHEEX has made the decision to cease advertising on his television program, Tucker Carlson Tonight.”