Uber Acquires Routematch As It Drives Deeper Into Public Transit

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Uber is making a strategic acquisition for a company that has developed software used by more than 500 transit agencies.

According to TechCrunch, Uber said Thursday that it has acquired Routematch, an Atlanta-based company “that provides software to transit agencies as the ride-hailing company looks to offer more SaaS-related services to cities.”

Uber did not publicly share the terms of the new deal. However, “it doesn’t appear to be a minor ‘acquihire,’ in which a company is purchased to land a few talented employees. Instead, Uber is making a strategic acquisition for a company that has developed software used by more than 500 transit agencies,” TechCrunch reported.

The operations of the 170-person company will continue, and CEO Pepper Harward will remain, according to the report. This acquisition “marks Uber’s push to become a Software-as-a-Service (SaaS) provider to public transit agencies,” TechCrunch continued. “Routematch’s software provides trip planning, vehicle tracking, payment and tools for fixed route transit like buses as well as paratransit services.”

In June, Uber “locked in a deal to manage an on-demand service for Marin County in the San Francisco Bay area with a SaaS product. It was Uber’s first software partnership with a public transit agency,” reported TechCrunch. “Uber’s foray into SaaS has been years in the making, David Reich, head of Uber Transit, said in a recent interview.”

“Uber knows that for cities to thrive, public transit has to thrive,” said Reich. He also noted that Uber “has been developing services related to public transit since 2015, first with a planning feature and then ticketing,” according to TechCrunch. This public transit feature, called Journey Planning, is available in more than 15 cities around the world, including the Marin Area since 2019. Uber has also worked with Denver and Las Vegas, and will continue to grow in this sector.

Read the full report here.

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