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Divide between retailers continues to grow as strong earners like Walmart and Target continue to gain market share as others like Macy’s and JC Penney loose market share, according to The Wall Street Journal.

Retailers like Target that offer deals and bargains on brand-name goods and conveniences like free shipping are gaining market share. TJ Maxx joins Walmart and Target as those who are growing while Nordstrom struggles with Macy’s and JC Penney.

Chuck Grom, senior analyst at Gordon Haskett Retail Advisors, said, “The common thread among retailers that are doing well is that they offer some type of value. But, today, value is about more than just price. It’s also about convenience.”

Some stores have found ways to make shopping more convenient for customers. Location, free shipping, at-store pick-up, no minimums required, quick checkout lines, and more all help to lure customers to certain stores over others. The divide between stores grows as many report falling sales and growth while others continue to grow at a steady pace.

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