Pitbull Backs Program Aiming To Help Latino Small Businesses Across U.S.

Gene Naumovsky

Pitbull hopes to shine some light on the Hispanic Small Business Center's goals amidst the corona virus pandemic.

The Hispanic Small Business Center has been backed by famous artist Pitbull, according to Miami’s WSVN. The Center is providing applicants with an emergency grant of up to $10,000, as well as other financial resources. Several organizations have joined HSBC's partnership program, including Global Entrepreneurship Network and Hello Alice. So far, 6,000 business owners have applied.

The Global Entrepreneurship Network’s chairman, Jeff Hoffman said. “They get mentorship, all kinds of support with one simple goal: we can’t let our Latino businesses close. We need to help them.”

He added, “I certainly hope anybody watching this they can help. The more money we raise, the more businesses we can save. You would think that a lot of people in times like this might say, ‘I’ll just take the $10,000.’ You know what Latino business owners do? They say, ‘Actually, I only need $4,600.’ That literally gets me in the heart every time.”

Pitbull commented on the project, saying, “There’s nothing like 305. To represent 305 all around the world, you don’t know how special Miami is until you leave Miami. Realistically, we want to help everybody. We’d love to help everybody, but we’re here to help those who need it the most. We’re going to beat this and partnering up to help those, again, that need it the most. You know, they say God closes a door to open a window with a beautiful view. This, what it does right now, is allows us to, like [Hoffman] said, build that community.”

Latino-owned businesses in South Florida in need are encouraged to apply for financial help here.

Read the full story here.


Economics, Finance and Investing