Freeform Has Named Tara Duncan as Its New President


Freeform picks Tara Duncan as new leader, she previously oversaw “Orange Is the New Black” and "Narcos".

Tara Duncan has been named as the new president of Freeform, replacing Tom Ascheim, according to Variety. Duncan will take over the role on June 8 and oversee the entire operation of Freeform, including strategic planning, brand development, content strategy, original programming, marketing and communications.

Since Duncan started her career at George Clooney and Steven Soderberg’s production company, Section Eight, she has been exploring the path of creation. Duncan produced the “Bosch” pilot for Amazon Studios and served as a creative executive at AMC. Until 2018, she served as a senior creative executive at Netflix. After that, she started her next chapter at Hulu as developing an adaptation of the Zakiya Dalila Harris novel, “The Other Black Girl”.

Disney Television Studios and ABC Entertainment chairman, Dana Walden said “Tara is an exceptionally skilled executive and a seasoned producer who is bringing a wealth of experience, across linear channels and streaming platforms, to her new role.”

“Her background, great taste and reputation make her the perfect choice to lead Freeform and its original programming…. Getting her inside of Walt Disney Television has been a priority,” said Walden.

“It is incredibly exciting to join the Freeform team and continue forging a path for fun, daring storytelling,” said Duncan. “I am especially grateful for Dana Walden’s leadership and Craig Erwich’s guidance, as well as Bea Sringborn and a host of mentors and friends who have nurtured me to this next chapter in my career.”

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