Fox and Comcast Eyeing Advertising-Supported Video Services
Fox Corp. and Comcast Corp. are targeting advertising-supported video services, according to The Wall Street Journal.
The number of consumers that aren't interested in paying for a streaming subscription is on the rise. Fox and Comcast want to get into the business that offers free or low-cost alternatives and earns significant revenues from advertising.
Fox has attempted to acquire Tubi, an ad-supported streaming service that has a large selection of previously played TV shows and movies. Supposedly a deal between the two companies would be worth more than $500 million.
Comcast' NBCUniversal has been talking to Walmart Inc., inquiring about the possibility of acquiring Vudu. Vudu is different than Vudu in that it requires consumers to buy or rent movies. However, Vudu is ad-supported and houses thousands of movies and TV shows.
Fox Corp. and Comcast Corp. are targeting advertising-supported video services.