Facebook Readies Global Launch Of Its TikTok Competitor

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The global launch comes as TikTok faces scrutiny from Washington over its handling of user data.

According to NBC News, Facebook will launch Instagram Reels, “its answer to TikTok, in the United States and more than 50 other countries in a matter of weeks, according to sources familiar with the matter who were not authorized to speak publicly.”

The global launch has been in the works for over a year and comes as “TikTok is facing scrutiny from Washington over its handling of user data and amid larger tensions between the United States and China,” wrote NBC News.

Similar to TikTok, Instagram Reels “lets users make and share 15-second video clips set to a vast catalog of music. Like TikTok, users can also borrow and remix audio from other people’s videos. And, like TikTok, users can see their clips go viral in a ‘Featured Reels’ section of the most popular videos,” the report said.

NBC News wrote that Facebook first launched Reels in Brazil last November, and expanded it to France and Germany last month. It launched in India last week, just days after India banned TikTok “and more than 50 other Chinese apps citing privacy and security concerns.”

The new service may give Facebook, “which has nearly 3 billion users across its services, the chance to stem the rapid rise of a rival service,” NBC News reported. “Facebook has sought to counter rivals by mimicking their services before, including with Instagram stories, which imitated a similar feature from Snapchat.”

“We are in a place where we have to be willing to acknowledge when someone did something awesome and try to learn from it,” said Adam Mosseri, the head of Instagram.

At the same time, “TikTok has become so wildly popular, especially among teenagers, that it may be too late to check its rise without government action,” wrote NBC News. “The service now has more than 30 million active users in the US, and has captured the cultural zeitgeist.”

Read the full report here.

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