Facebook Inc. announced that it is not going to restrict how political ads are targeted to potential voters, but is implementing user tools to see fewer ads on its platforms, according to The Wall Street Journal.

Facebook also stated that it would allow transparency into how political ads are shared. This topic has been on the hot seat since the 2016 presidential election, and as we approach the 2020 presidential election.

Facebook commented saying this new policy is based “on the principle that people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public,” said Rob Leathern, Facebook’s director of product management. “This does not mean that politicians can say whatever they like in advertisements on Facebook.”

Other large tech companies Twitter and Google have significantly blocked or prohibited targeting of political advertisements.

Facebook announced that it would not restrict how political ads target voters, but would allow tools to see fewer ads.

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