Facebook is Acquiring Kustomer
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On Monday, Facebook announced that it was purchasing customer service chatbot startup Kustomer, according to Business Insider
This represents Facebook's latest attempt to grow its e-commerce presence and offerings. The total cost of Kustomer to Facebook remains undisclosed at the moment. However, The Wall Street Journal recently valued Kustomer at $1 billion.
Kustomer is a startup that focuses on improving customer service online. It allows businesses to group customer conversations and place them onto a single screen with the hope that some responses could be automated. These services are already available on Facebook Messenger and Instagram.
Earlier this year, Facebook launched Shops. This feature enables businesses to place their products online across the tech giant's various platforms.
