Comcast Targets Sports Tech With New Startup Accelerator

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On Tuesday, Comcast announced it is launching a new startup accelerator focusing on the sports technology industry, according to Business Insider.

The sports technology industry is projected around $32 billion dollars and Comcast wants in. The company is partnering with startup bootcamp Boomtown Accelerators. The deadline for applications is May 15, and the first class of startups begins in August in Atlanta.

"We're at this really interesting intersection between technology and sport, and entrepreneurial innovation," Jenna Kurath, vice president of startup partner development at Comcast, said. "We become this natural catalyst to be the right ones to bridge together startup founders and entrepreneurs who are looking to gain access into this space."

Comcast believes that its partners, consisting of NBC Sports, Sky Sports, Golf Channel, NASCAR, US Ski & Snowboard, and USA Swimming, will differentiate it from the crowded market. There is a large number of companies and firms interested in entering the market.

"Our biggest differentiator is the active participation level of all these large... multi-billion-dollar organizations," said Bill Connors, president of Comcast Cable's central division.

Comcast is launching a new startup accelerator focusing on the sports technology industry.

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