Apple Commits $100 Million To A Program Aimed Racial Equality

Matty-Sways

CEO of Apple, Tim Cook, announced a camp for black developers and increased spending toward black-owned businesses.

Apple CEO Tim Cook recently announced the company’s plans to launch a $100 million program to promote racial justice within the company, according to a report by Forbes.

“The unfinished work of racial justice and equality call us all to account. Things must change, and Apple's committed to being a force for that change,” Cook tweeted.

The program is set to be led by Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives. In 2009, Jackson became the first-ever African American EPA administrator in the U.S.

In addition to the program, Cook said that the company will expand its employee recruitment for HBCUs. Right now, underrepresented minorities make up 24% of Apple’s workforce.

They also plan to create a camp for black developers, increase their spending toward black-owned businesses, and work alongside the Equal Justice Initiative, which is a nonprofit organization that provides legal representation to prisoners who may not have had a fair trial. The details of the partnership have not yet been released.

“Growing up in Alabama during the civil rights movement, I saw firsthand that the only thing that ever made lasting and durable change was people of goodwill putting aside comfort and safety to speak up to march to call for accountability and to do what they could to make a flawed society more perfect,” Cook said.

Apple follows in the footsteps of other large corporations in responding to the recent racial protests and unrest across the country. Twitter recently made Juneteenth an official company holiday and Amazon announced that they would not be giving police their facial recognition technology for a year.

Read the full report here.

Comments

Economics, Finance and Investing

FEATURED
COMMUNITY