5 Tactics For Social Media Marketing Success

Craig Middleton

How to Use Social Media as Your Tool for Success

Social media personality Gary Vaynerchuk likes to say “Social media equals business. Period.” and while that may be a bit of an oversimplification, there is no doubt that social media has changed the business landscape forever.

Social media marketing strategies are changing all the time. As new platforms pop up and existing platforms add new features, what may have worked in the past may not work today, tomorrow, or next month.

It is up to you to stay abreast of the changes happening in the space. You can use a number of different mobile marketing tools for better marketing results, but these tactics should stand the test of time.

1- Share New Content and Repurpose Old Content

You have no doubt heard the phrase “content is king” and that is true. You will need valuable, relevant content to share with your audience if you want to keep them as customers.

Social media is the perfect channel to share your latest blog posts or videos. Consumers are always on the lookout for new information and they also want to engage with brands via social media. You can set it up so that every new blog post automatically gets shared across all of your social media profiles. This will save you lots of time and you can be sure that all of your followers read your message.

You can also take evergreen content and repurpose it for social media distribution. One of the easiest, most effective ways is to turn the information in an evergreen piece into an infographic. These are easily digestible by your audience and can be used on every social platform.

2- Source Content From Your Followers

Your customers are talking about you and your products online. They will be writing reviews, tweeting about them, posting photos on Instagram, and so on. Some of the most successful companies will take user-generated content and post it on their own social media profiles. It is important to remember to always credit the user you are sharing from.

3- Show The Human Side Of Your Business

This is your chance to be social and show your business’s personality. Engage with your followers. Ask and answer questions. Get involved with your audience.

Now, this is all predicated on you already having defined your voice. What is your company’s personality? If it were a person, what type of person would it be? Start with the basics. Is it feminine or masculine? Young or old? Professional or carefree? Once you have that down you will be better able to engage with your audience using your authentic voice.

Remember, consumers want to engage with brands via social media. By showing them your company’s personality you will have a better chance of engaging and winning them over as a customer.

4- Schedule Your Posts

Every social media platform will have times when it is best to post. Those times when you are more likely to get the most engagement. Most of them will have analytical tools to help you discover when is the best time for your particular audience.

Use posting tools like Hootsuite or Buffer to schedule your posts out over a week or more. This will free you up to engage with your followers on a real-time basis. You will also want to find a good google analytics partner to track the engagement that your posts get.

5- Use Hashtags Wisely

Using hashtags on social media can dramatically improve your engagement. Using them on Twitter can double your engagement rate. On Instagram and Pinterest they allow you to categorize your posts and get found much easier.

Just make sure to use hashtags that are relevant to your post. It may be tempting to use trending hashtags in your posts to try to get some exposure, but don’t do that. This is basically just a form of clickbait and you will offend more people and turn them off to your brand.

For the most part use just one or two hashtags per post on most social media sites. More than that and your post will seem sort of spammy. The one exception is Instagram. Using up to ten hashtags appears to increase engagement.

By using these actionable tips you will be able to take your social media marketing to the next level and see a noticeable increase in your ROI.


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