Starbucks is releasing holiday cups with same-sex and mixed-race couples. The far-right evangelical movement has made an annual spectacle of attacking Starbucks, claiming that the Seattle-based coffee brewer was anti-Christmas and anti-American.
Starbucks has launched a holiday ad featuring two women about to kiss, and an older white woman holding hands in a park with a man wearing a taqiyah, a type of skull cap often worn by Muslims.
"The holidays mean something different to everyone," states text during the 30-second animated ad, which features a hand-drawn white dove flying towards the couple in the park, a young woman talking to an elderly relative via her laptop, people of different races decorating a Christmas tree and two women about to kiss as fireworks appear.
Starbucks focuses on inclusion and diversity.
Starbucks added coverage of transgender reassignment surgery to its health benefits in 2013 and, in January 2017, announced that it aimed to hire 10,000 refugees by 2022.