In 2017, the satirical commercial above showed students cheerfully modeling hoodies and other apparel with bulletproof body armor built in, according to Business Insider:
"However, by the end of the commercial, the narrator makes clear: Student Body Armor is a joke, even if campus carry laws are not."
Now, new reports are showing that the real thing has hit the market:
"According to Wonder Hoodie, the items all meet NIJ IIIA body armor standards and can defend against 357 Magnum, 44 Magnum, 9mm, .45, and hollow point ammunition, the company's website claims."
"The company now sells hoodies in men’s, women’s and children’s sizes, and has expanded their product line to a denim jacket, fleece vest, traditional bulletproof vest and a bulletproof panel that people can put in their backpacks or bags."
Don't try this at home!
Last year, another company posted this video which they described as a demonstration of their own sport model bulletproof jacket: