Los Angeles aims to curb gun violence with ‘Louder Than Guns’ campaign
According to The Drum, ‘Louder Than Guns’ is a two-part campaign inspired by the frustration high school students of Los Angeles feel toward the apathy and normalization of gun violence:
"Dystopian ads for gun violence insurance will appear around Los Angeles, with headlines like ‘Living With Everyday Gunfire?’ and ‘If There’s a Shooting Are You Covered?’ The organization hopes they are just preposterous enough to make people stop and wonder if they're real. Much like an insurance company might sell different products, this campaign has ads that speak to the different ways Americans experience gun violence – mass shooting insurance, accidental shooting insurance and daily gunfire insurance."
Visit the campaign home page: