Brady movement has new name, logo and promotional video

Brady Campaign & Center to Prevent Gun Violence Now Brady

The Brady Campaign to Prevent Gun Violence and the Brady Center to Prevent Gun Violence announced yesterday that the organization that bears the name of campaign founders Jim and Sarah Brady has "a new name and focus — to unite Americans across all spectrums against gun violence as Brady."

Brady’s new red, blue and purple logo "represents the cross-aisle work that Jim and Sarah did," according to the announcement, adding that they believed "solutions can only be achieved when we take action and find middle ground."

Brady -- claiming to be the "nation's oldest and boldest gun violence prevention nonprofit" -- promises to continue focusing on state and federal policy and other key initiatives.

The Hill offered a breakdown:

* The first is stemming the flow of guns that are used in crimes. The aim is to stop the flow of firearms from out-of-city or state dealers into communities impacted by gun violence.

* The new End Family Fire initiative will work to reduce the number of improperly stored or misused guns found in homes that can lead to unintentional shootings, intentional shootings or suicide.

* The Brady Legal Alliance will include partnerships with lawyers across the U.S. who work on reducing gun violence through litigation in the courts.

* And the Team Enough initiative, which was founded in the wake of the shooting at Marjory Stoneman Douglas High School in Parkland, Fla., will bring together student activists to give them a platform.