Selling ignorance is all they have to try and score some points. Here's a great read that came up on my feed from a post of 2 years ago. Not unlike Big Tobacco who marketed ignorance (the cigarettes would then sell themselves), the GOP and the NRA are selling ignorance to advance their agenda. http://www.bbc.com/future/story/20160105-the-man-who-studies-the-spread-of-ignorance?ocid=ww.social.link.facebook
Some villainous person (the word seems appropriate here) made this animation that has gone viral with irresponsible gun lovers. Spread the truth as widely as you can since it's our only defense, and Emma's too.