It's not real philanthropy, it's just how they pitch it when they say things like "find a peaceful solution to the brewing trade war". Obviously it sounds better than "keep valuable markets open to our products". I just get kinda tired of always being on the end of a sales pitch.
Who said anything about philanthropy? The fact is that both the US and The UK are a huge market for them. They are responding to the Trump threats and also to the reality of Brexit. These are two of their biggest markets. They’re just getting real.
Isn't VW the largest automaker in the world? In light of the fiasco they've just gone through, and the enormous fines they've had to pay it's no surprise that they'd be doing everything they could to keep a marketplace which trusts German craftsmanship open to their imports. If the tariffs go into effect German cars would be X% more expensive than the the US equivalent for effectively the same car. I'm sure they'd like to find a "peaceful solution to the brewing trade war", but I doubt there's much pure philanthropy involved.