Meet Susan Baracco, Owner of Story Architect for Women Leaders

BuyFromWomen™ business owner explains, "helping women leaders tell their stories is what I was put here to do."

Susan Baracco is the owner of Story Architects for Women Leaders and a member of the WorldWideWomen BuyFromWomen™ women-owned business directory. Learn more and apply to list your own business today!

Q: Tell us a bit about yourself and your career path so far.

A: For as long as I can remember, I've been journaling and writing about my experiences. My career journey has taken me through corporate sales and management, non-profit boards and several entrepreneurial adventures to my favorite role of all time, Story Architect for Women.

Q: What inspired you to become an entrepreneur?

A: The word 'unemployable' is becoming popular these days. Though I can't take all the credit, I like to think I contributed to putting it on the map. Every job I held left me feeling like I could do more. Five years ago I surrendered fully to the reality that I am an entrepreneur. It's part of my DNA. Now my energy is completely focused on helping women tell their stories. Love it!


Q: Tell us about your business.

A: Helping women leaders tell their stories is what I was put here to do. Women have incredible life journeys and a depth of wisdom that must be shared. I bring the skills of editor, writer, project manager and executive coach to my role as Story Architect.


Q: What have been the biggest challenges of being an entrepreneur?

A: The two biggest challenges I've faced are creating a business model that is scalable and keeping my chin up through the tough times. At times it seems that there are is just so much to learn. I forget to give myself credit for what I already know. I see this often in my clients, too.


Q: Where have you found the support you've needed to start, grow, and scale?

A: What's amazing are the online groups for women entrepreneurs. It's great to join a group of women who understand what you are going through and want to help. As far as growth, I've taken advantage of online programs and worked with a business coach to help me pivot, fine-tune, and grow.


Q: What is the one piece of advice you would like to share with other entrepreneurial women in the world?

A: Find your tribe, whether it's in an online group or locally and be active. Don't hesitate to reach out, connect with and help other women.


Q: What do you like most about WorldWideWomen?

A: It's a terrific one-stop resource with information and support for women and girls.

Connect with Susan through her Linkedin page!