The Global Lead and The Long Run: a new affiliation

Business, Nature and People are harmoniously working together for a sustainable future’

The Global Lead Channel is proud to announce its new affiliation with The Long Run, one of the world's largest business led sustainable development business initiatives.

It's official! We are honored to announce our partnership and affiliation with The Long Run. We will be sharing important information about business as a force for good, changing behavior and changing the world, as well as sustainable destinations that will educate and inspire you.

Our world faces unprecedented social and environmental challenges. No one actor can address these single-handed. The Long Run organization believes that business, especially tourism, can help reverse these trends!

The Long Run is a membership organization of nature-based tourism businesses committed to driving sustainability.
The community is global in scope and growing. The aim is to maintain a healthy and productive planet for posterity.

A collection of rare experiences, each destination member of The Long Run is a guardian of our planet where the 4Cs (see below) is an integral component of their business. These destinations are pioneers in advancing practices of sustainability and set the standard for authentic and responsible travel. They are at the front line of conservation in many remote places around the world and pioneers in sustainability, committed to doing things differently by leveraging the power of their business for the health of the planet and the well-being of people.

Collectively, The Long Run members aspire to safeguard 20 million acres of biodiversity & improve the life of two million people by 2020.

The Long Run seeks to support, connect & inspire nature-based businesses to excel in following the highest standards of sustainability encompassing Conservation, Community, Culture and Commerce (4Cs).

CONSERVATION
Biodiversity is life. Conservation is safeguarding this biodiversity and the integrity of the ecosystem services it provides which support global needs.

COMMUNITY
People matter; it is the right of every person to have their basic needs met and enhancing the well-being of communities is a fundamental obligation of all.

CULTURE
Our world is culturally diverse. Celebrating commonality is what nurtures understanding. Respecting difference is crucial to our future.

COMMERCE
Trading and the accumulation of wealth have been central to the development of civilizations over thousands of years and are likely to remain so.

Welcome to The Global Lead!

For additional information, please visit:
The Long Run
Explore The Long Run destinations

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