Starbucks Will Open Its First US 'Signing Store'

It’s only the second signing Starbucks in the world.

photo-Courtesy of Starbucks

Why Global Citizens Should Care

Starbucks’ decision to introduce a US signing store is a great step in the right direction for inclusivity. As such a recognized global brand, with huge influence, there’s little doubt many others will be set to follow. The UN’s Global Goals promote equality for everyone, regardless of age, sex, disability, race, or other status. You can join us to support equality by taking actionhere

Global coffee chain Starbucks has announced it will be opening its first store in the US to be staffed entirely by employees proficient in American Sign Language (ASL). 

The store, set to open in October in Washington, DC, will be completely designed with deaf and hard of hearing customers in mind in an effort to “drive greater connection," according to Starbucks' statement .

And campaigners have hailed the move as a great step in promoting accessibility and offering employment and career advancement opportunities for deaf and hard of hearing people. 

Howard Rosenblum, CEO of the National Association of the Deaf, said he “applauds” Starbucks for its latest effort, which will see Starbucks hiring 20-25 deaf, hard of hearing, and hearing partners to staff the store. 

“Starbucks has taken an innovative approach to incorporating deaf culture that will increase employment opportunities as well as accessibility for deaf and hard of hearing people, while at the same time educating and enlightening society,” he said.