Food packaging changes colour with food’s freshness

Brazilian petrochemical firm Braskem has developed a brand new kind of packaging that uses pH indicators to detect and change colour with the food’s freshness.

According to America’s National Resources Defence Council, it’s thought consumers in the US alone throw around one billion pounds worth of food away each year, simply due to confusing labels. Many people still don’t know the difference between Best Before or Use By, and are often too scared to eat what is often perfectly healthy food due to the vague nature of labelling. But imagine if the food was wrapped in packaging that analysed the food and altered colour to indicate its health (or spoilage)?
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Comments
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alexnesbitt
alexnesbitt

Wow, this is truly defying the way that supermarkets will have to sell food. Can't wait to see what happens from here

TJL206
TJL206

This will definitely change the dynamic of stocking super market shelves. Love the idea

lbrindley
lbrindley

This is an awesome idea. I imagine it will only be a few years until this is commonly seen in grocery stores worldwide.

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