The world's first plastic free supermarket

Bluewater showcases plastic bottle beating public drinking water solution at world's first plastic free supermarket

World's first plastic free supermarket opens in Amsterdam with a Bluewater water dispenser inside serving customers plastic free water

Amsterdam, February 28, 2018 – Dutch supermarket chain Ekoplaza today launched a pilot metro market in Amsterdam, the Dutch capital, stocked with over 700 plastic-free products ranging from meats to fresh fruit and vegetables.

Bluewater, a world leader in water purification technologies and solutions, contributed a unique public hydration station that delivers on-demand pure drinking water free of micro-plastics and other contaminants ranging from lead to pesticides and gender-bending hormones.

“Micro-plastics are today found in over 80 percent of the world’s tap water according to new research, while other studies indicate pollution of drinking water by pervasive gender-bending chemicals and hormones is leading to lower fertility rates and hormone disruption in young women and men,” said Anders Jacobson, President of Bluewater and co-founder and CEO of the company’s holding company, Blue.

Jacobson said Bluewater’s leading-edge, patented water purification technologies and delivery solutions effectively remove gender-bending chemicals found in cleaning agents, cosmetics and contraceptive pills as well as the micro-plastics now being found in tap water around the world.

Noting that the health impact of the plastics swamping the world’s oceans are increasingly being documented by new studies, Jacobson described Ekoplaza’s initiative to debut plastic free aisles as an ‘innovative, exciting and necessary way to provide a solution to the catastrophic pollution of the planet by single use plastics’.