Personal Branding: 5 Ways to Skyrocket Yourself to Success
Whether it’s a Fortune 500 company or a single professional, branding matters to every single professional identity. As an entrepreneur or business owner, it is going to be in your best interest to have a strong personal brand to represent your organization. Not only does this give you a chance to showcase your strengths and assets, but it allows customers to see you and connect with you on a more personal level.
There are a lot of ways to build and market your personal brand, thanks to the ever-expanding world of online tools and resources. However, the basics of building a brand start with making sure people know three important things:
-Who you are
-What you have to offer
-Why your brand, product, or service is better than the competition
Here are five tips for building a strong personal brand regardless of your professional role or industry.
1. Explain Yourself
As stated above, people need to know what you have to offer. A company named “John Smith Consulting”, for example, could be confusing. What kind of consulting? Do you have multiple employees or are you a single-person operation? It’s fine if you can’t explain your entire purpose in your company name, but make sure people at least have a basic idea of what business you’re in. From your company tagline to your mission statement, keep it clear and simple. Creativity is great, but that comes second.
2. What Makes You Different?
People want to know why your brand is better. What do you offer that the competition doesn’t? Why should people be compelled to choose you or your organization? From value-added services to innovative techniques, you have to offer something that isn’t currently available from the competition.
Not only do you want to be different, but you want to be remembered. You need to create a personal brand that stands out from the rest. At the same time, make sure that it stands out for the right reasons. Over-the-top website designs and gimmicks might catch people’s attention, but they also might put your professionalism into question. Find professional ways to stand out and be memorable.
3. What’s in a Name?
Having people know your name is great, but there’s not much people can do with just a name. If you want to make a true impression on your customers, you need to build your reputation at every opportunity that you get. Use social media and other creative marketing tools to interact with your clients and potential customers. If possible, you can even incorporate a specific area of expertise in your personal brand message. Use a distinctive theme for visual branding and carry it through to your website, business cards, and logo. Consider using a free logo maker to design your own custom logo and go from there to build the rest of your image.
4. Be Consistent Across Channels
Whether you are handing out a physical business card or posting a Tweet, you need to make sure that your branding conveys a single, consistent message and theme. If you pick a different design or branding message for each medium, people might see you as deceptive. At the very least, they will be confused as to which is the correct message, and why you have so many different variations.
5. Be a Voice in Your Industry
Use social media and other online outlets to share news, industry information, and business updates. This helps position you as an authority in your field and helps build the credibility of your brand. You can even offer to speak at networking events and conferences, or host your own event to establish yourself and your brand as an expert in the field.
Building your brand gives you a lot of room to get creative. Before you get there, however, you need to have a plan for building a solid foundation for your personal brand. Use these tips to help, and remember to take advantage of all of the free resources available online to maximize the return on investment you get with your branding efforts.