Meet the American manufacturing company Recover Brands. Recover strives to create the best, most environmentally friendly and socially responsible products possible. Founded by Bill Johnston and John Riddle, Recover produces sustainable apparel, and also developed a 360° process — from design to manufacturing to fulfillment — as environmentally conscious as the products they sell. Recover minimizes dyes, significantly reduces the use of chemicals, water and energy; and completely eliminates plastic packaging.
See below for a Q & A with the co-founder of Recover Brands, Bill Johnston
The story of Recover Brands starts off with quite the adventure. Tell us the details: how did a bike trip suddenly turn into a business?
As you spend miles and miles on a bike, the world begins to spin in a different way. It forces you to slow down and take a more present look at what’s around you. But to take a step back, or rather forward, John Riddle and I founded Recover Brands in early 2010. We are both from North Carolina, but at the time, I was working for an outdoor adventure company, guiding backpacking and mountaineering trips that were 3 to 4 week programs. It was an unbelievable job that took me all over the world. I was really passionate about the environmental education piece of my outdoor adventure work, exposing teenagers to the outdoors, Leave No Trace practices and ethics, and simply enjoying getting out in nature.