Hugh Jackman may be best known for playing “Wolverine” in the X-Men film series, but he is increasingly becoming known for something entirely different: the co-founding of Laughing Man® Coffee.
After traveling to Ethiopia for a documentary about development projects in 2009, the actor and Global Citizen Ambassador was inspired to create a cup of joe that is both delicious and helps coffee farmers.
And just two years later, Laughing Man® Coffee was born.
Jackman said his understanding of coffee’s value and potential to impact lives was shaped by his encounter with an Ethiopian farmer named Dukale.
"The time I spent with Dukale made me realize that if you give people a hand up rather than a handout, the difference it makes to them is massive," he told CNN. And that’s the belief around which Laughing Man® Coffee was built.
All of Jackman’s profits from the coffee brand go to the Laughing Man Foundation. Most recently, the foundation has teamed up with Fair Trade USA, a nonprofit that sets standards for and certifies fair trades products, to support coffee farming communities in Huila, Colombia.
“Through a very simple choice of buying fair-trade coffee, we can take part in change," Jackman told CNN.