Laughing Man Coffee Is Empowering Colombian Farmers

Laughing Man Coffee and Hugh Jackman aim to make coffee drinkers and farmers happy.

Hugh Jackman may be best known for playing “Wolverine” in the X-Men film series, but he is increasingly becoming known for something entirely different: the co-founding of Laughing Man® Coffee.

After traveling to Ethiopia for a documentary about development projects in 2009, the actor and Global Citizen Ambassador was inspired to create a cup of joe that is both delicious and helps coffee farmers. 

And just two years later, Laughing Man® Coffee was born.

Jackman said his understanding of coffee’s value and potential to impact lives was shaped by his encounter with an Ethiopian farmer named Dukale.

 "The time I spent with Dukale made me realize that if you give people a hand up rather than a handout, the difference it makes to them is massive," he told CNN. And that’s the belief around which Laughing Man® Coffee was built.

All of Jackman’s profits from the coffee brand go to the Laughing Man Foundation. Most recently, the foundation has teamed up with Fair Trade USA, a nonprofit that sets standards for and certifies fair trades products, to support coffee farming communities in Huila, Colombia.  

“Through a very simple choice of buying fair-trade coffee, we can take part in change," Jackman told CNN.