While owning a business, you are the person who knows it best and the closest person to your enterprise. About what your company does, you are ideally placed to answer questions. But the truth is that not everyone can write even about what they know. And even fewer know what their readers really want to hear.
If you're in the process of creating product, a site, or advertisement, or are trying to strengthen your brand, it is worth hiring a copywriter to make certain that your messaging is spot on. Your content is your sales pitch: and it is going to be working for you or against you.
A good copywriter can turn a piece of writing into something captivating -- something which truly captures your brand's tone of voice.
- Bad writing looks unprofessional. A copywriter knows to create content that is purposeful.
Copy littered with misplaced punctuation, typos, and poor grammar says one thing about your organization, and that is 'negligent'. Your clients will question your attitude if you could not be bothered to spell check and consequently, them. How are they supposed to trust you will pay attention?
It's important to take some time to make certain that your backup is always on-point and well-written. It is, after all, your brand's public voice. It is thus vital to ask yourself every time you, or someone else generates content for your brand: if I were a customer, would I be amazed by this?
Given excellent copy that is essential is, authors will be vetted by a great deal of organizations until they find one who really 'gets' them. This is both time consuming and costly. One solution to this dilemma is to hire a writer using a freelance writing platform that has tested its writers on knowledge and their skills.
You are near your business
This is particularly true of technology companies and specialists. You might be an expert in your field, but it's important to not forget that for the most part, your customers won't be. You can rabbit on about 'carrier aggregation' this and 'tessellation' that, but do not expect your clients to hang around. Bear in mind that 43% of people admit to only skimming through content, so few will take the time to read it in depth. They will find someone else -- probably a competitor -- who will explain it in terms they understand, if they don't understand what you're going on about.
To a business, from a small startup, every sort of company can benefit from hiring an excellent writer. A freelancer is an ideal solution to your woes that are over-complication. They are proficient at grasping meaty concepts and presenting them in a clear, understandable way -- minus all the industry jargon. You might be surprised.
- Writers are great timesavers
"Yes, I'm going to write that blog post, just as soon as I've completed this filing/watered the plants, had my lunch/paid these invoices." Sound familiar? For many who are busy trying to run a business, there is time to send on content marketing and company messaging.
Constructing a written, insightful, error-free part of copy requires quiet and some time to receive down your head. That's what freelance writers are where they are free from the distractions of a workplace, often working from home or a local cafe. They can complete in one hour what would take you weeks in sporadic snatched minutes to achieve.
- They get results
Copywriters are not 'good at writing'. They are masters at the art of persuasion. According to E-consultancy, only about 22 percent of businesses are satisfied with their conversion rates. Copywriting is as much about sales as it is about eloquent, wording that is fanciful. Because at the day's end, your words' goal should be to receive your readers to take action. To do this, you have to elicit some type of response: make it excitement, joy, or fear of missing out.
Copy that fails to persuade bores the pants off people, or is written won't achieve this. Digital companies, such as shops need to take note. It's simple to get set up as an e-commerce merchant using modern platforms such as Shopify or WooCommerce, but it is a lot harder to make a compelling brand that's going to take you all the way. What sets successful companies in a sea of competition is their branding.
Among the easiest ways to raise traffic would be to have optimized website copy.
Nailing a tone of voice that speaks your audience's language can be challenging, but it's what copywriters are expert. Some specialize in a style that is specific: lively, whether direct, or witty. Ultimately, it all comes down to creating landing pages and product descriptions that will convince and convert -- not to mention what search engines will lap up. There is A product page in effect your sales pitch, working for you day and night.
Your customers do not have the chance to touch and feel your product so they want a little convincing. Copy-pasting a producer's description is not enough (it's also bad for SEO because you can guarantee others have done the same). If you would like to make that sale you need real thoughts, real words, and writing.
Professional copywriters have mastered the art of optimizing content for SEO, which is ultimately what is going to help you get visitors. 72% of marketers say that relevant content production has been their most effective search engine optimization tactic. Using research, it is possible to recognize which words and phrases you will need to aim to generate the audience. But working them skillfully into natural-sounding copy is much harder than you might think.
- You get more for your money
There is much more value in hiring a freelancer to be had. Why? Well their own business is currently running, and as such they will try to exceed your expectations in order to work with you. With agency writers there is not any greater vested interest since the job is coming in. You can watch them with wireless security cameras and make sure they are getting the job done. Proceed and these writers only want to get the job done.
From a startup, to a large business, every type of business can benefit from hiring a writer that is excellent.
As such, it pays to have a direct relationship rather. You are able to communicate exactly what you will need to focus on -- from key words that are specific, to audience and your brand's voice. If you are not sure what you're looking for, why not register and see how easy it's to be matched to a professional author?
Always bear in mind that your content is a reflection of your company. It is your clients' frame of reference. Copywriting can make or break you, and it truly does pay to get it right -- much more than the expense of hiring a copywriter. Hold yourself and switch to a freelance copywriter next time you find yourself sweating over the keyboard.