Flipping the Flop to promote OCEAN Conservation

Ocean Sole turns discarded flip flops into works of art, organises beach clean-ups, and other recycling initiatives

Ocean Sole TURNS FLIP-FLOP POLLUTION INTO ART AND FUNCTIONAL PRODUCTS TO PROMOTE CONSERVATION OF OUR OCEANS. This colourful, unique art is made from discarded flip flops, found on the Kenyan shore . Discarded flip flops become part of the “Plastic Soup” in our seas forming islands of trash estimated at 15 million square kilometres . Flip flops are among the most popular footwear , but they’re not durable and often end up as trash in nature .

Ocean Sole wants to fight plastic pollution by collecting the discarded flip flops and flipping them into art The staff collects and cleans about 400.000 flip flops per year Local Kenyan craftsmen carve gorgeous animals out of the glued together flip flops. Part of their profits go to awareness projects and recycling initiatives like beach clean-ups Ocean Sole not only fights pollution but unemployment as well 40% of the Kenyan population is unemployed, most of whom are low- or unskilled and illiterate .Thanks to this project, more than 100 people now have jobs Each piece of art is unique and personal Each artist responsible for the masterpiece is mentioned so you know who benefits from your purchase.

Since 2005, Ocean Sole has positively impacted many by (1) cleaning up over 1,000 tonnes of flip-flops from the Ocean and waterways in Kenya, (2) providing steady income to over 150 low-income Kenyans in our company and supply-chain, and (3) contributing over 10% of our revenue to marine conservation programmes.

Ocean Sole has lofty goals .
"Our actions must make a difference to the plight of our Oceans.
Our ethos is to give back what we earn to change the lives of many through education, income and meals.
Our energy is focused on delivering fun products so humans don’t forget our marine life."

"We make fun art so people, companies and charities remember that the Ocean needs our help. Our pieces represent the trash found in the oceans and waterways that are killing human and marine life in their journey from the dumps to the beaches."

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