Adidas is making 11 million shoes out of recycled ocean plastic.

Update: Adidas announced they will create 11 million new shoes using recycled plastic that has been pulled from our plan

IT’S MORNING. ANOTHER PICTURE-PERFECT DAY BY THE SEA. You lace up your new running shoes. Stepping into the crisp, bright day, you fill your lungs with air. Soon, you’re at the beach, hitting your stride.

You stumble. Tangled around your foot is the scourge of coastlines and oceans worldwide: a dirty mass of single-use plastic. Washed up on dry land, bobbing in the surf, bottles, bags, and other debris isn’t just trashing your morning run. It’s strangling life on Earth — above and below the waves.

What if, instead of simply kicking away the trash and grimly jogging on, you — and millions around the world — retrieved it? What if that action was part of a global campaign that infuses our deadly waste with a transformational intention to reclaim it from the waters and return it to use in our lives?

And, what if those shoes on your feet were made from that very same ocean plastic?

That’s the visionary idea behind Parley for the Oceans.

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