Sports Store Owner, Boycotts Nike for Kaepernick Ad is Closing - Sales Plummeted

credit: Stephen Martin’s Facebook

Worst 'business decision' ever: A Sports store that doesn't carry Nike is like a pizza shop that doesn't offer cheese...

COLORADO SPRINGS, Colo. (CBS4) – A sporting goods store owner in Colorado Springs decided to close up shop months after he started boycotting Nike products. In September, Stephen Martin, owner of Prime Time Sports, took issue with a Nike advertisement featuring Colin Kaepernick.

The former NFL quarterback started kneeling during the National Anthem before football games in 2016, sparking a movement among other NFL players, including Broncos linebacker Brandon Marshall.

Martin then decided to sell all of his Nike product at highly-discounted prices, despite him acknowledging Nike merchandise makes up 40-50 percent of the store’s inventory.

Fast forward five months.

He's out of business.
Read full article at CBS Denver

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