Atlanta Black Star, July 17, 2017
"Jazmin Truesdale’s pitch rings with an upbeat optimism. Like many Black women with backgrounds in the corporate sector, her assertive personality reflects experiences that have required her to be more competent than those around her just to gain a seat at the table.
In a strong, yet humble tone, Truesdale paints the picture of a society where the media is filled with complex images of brown people, reaffirming their humanity and a sense of pride in their diverse cultures. Thanks to her imagination, an entire literary universe of empowerment now exists where the superheroes are nonwhite women.
Truesdale’s path to becoming the owner of AZA Comics, a Black-owned comic imprint, was anything but a straight one. Although DC Comics had planted the seeds of storytelling in her childhood, Truesdale was on course to becoming a doctor while attending the University of North Carolina. After realizing her passion was not in health care, but in business, the undergraduate shifted her focus to finance.
“At that point, I envisioned myself as the chief financial officer of a corporation,” Truesdale reflects. After amassing an impressive amount of experience interning at various companies, Truesdale found herself overqualified for the job market. It was then that she felt the itch of entrepreneurship.
Being a boss is often romanticized, especially in the Black community where Black enterprise is viewed as a solution to upward mobility. The first few years of a small business are the most crucial to determining its success. According to the Small Business Association, 67.2 percent of businesses survive their first two years in operation, but only about half of that number are still in operation at the five-year mark. Truesdale’s first attempt at starting a business was not a rousing success,but it provided her with valuable information and solidified her desire to be an entrepreneur."
See the Heroes in Jasmine's AZA Universe